Since I started riding bikes, Specialized has been my top of mind in bicycle brands and a brand I always wanted to work with. So when they reached out with a project to do a video as part of the global launch for their Chisel FS, it just felt like a dream come true. They wanted to do a dream build video of the bike, using the best components available in XC mountain biking.
My creative approach, for obvious reasons, was to make the video feel like a dream.
My creative approach, for obvious reasons, was to make the video feel like a dream.
